{"id":708,"date":"2016-08-17T11:29:47","date_gmt":"2016-08-17T03:29:47","guid":{"rendered":"http:\/\/140.119.24.70\/imbarc\/?p=708"},"modified":"2016-08-17T11:31:20","modified_gmt":"2016-08-17T03:31:20","slug":"head-of-marketing-and-media-bluefox","status":"publish","type":"post","link":"https:\/\/imbarc.nccu.edu.tw\/index.php\/2016\/08\/17\/head-of-marketing-and-media-bluefox\/","title":{"rendered":"Head of Marketing and Media &#8211; BLUEFOX"},"content":{"rendered":"<h3>Head of Marketing and Media<br \/>\nMultinational Company in Taipei on fast growing market<br \/>\nImmediate availability preferred<\/h3>\n<p>Head of Marketing and Media reports directly to the CEO<br \/>\nJob Description and Key Responsibilities:<\/p>\n<ul>\n<li>Identifies, develops and evaluates marketing, media and acquisition strategy to<br \/>\nstimulate mail-order sales on the local market based on knowledge of<br \/>\nestablishment objectives, market characteristics, and cost and markup factors<br \/>\nand in accordance with business targets;<\/li>\n<li>Analyses, adapts and implements existing Russian-based direct marketing activities on the local market;<\/li>\n<li>Formulates, organizes and controls marketing activities according to business plan (print and non-print adverting materials, DM mailings, catalogues, brochures, press-releases, price-lists etc. ;<\/li>\n<li>Develops pricing strategies, balancing firm objectives and customer<br \/>\nsatisfaction;<\/li>\n<li>Analyze sales activities and trends; Monitor consumer trends; Estimate product<br \/>\ndemand;<\/li>\n<li>Uses sales forecasting and strategic planning to ensure the sale and<br \/>\nprofitability of products, lines, or services, analyzing business developments<br \/>\nand monitoring market trends;<\/li>\n<li>Consults with product development personnel on product specifications such<br \/>\nas design, color, and packaging;<\/li>\n<li>Develop Active Database by various acquisition activities: Media Buying<br \/>\n(Press\/TV\/SMS\/Others), Partner\u2019s cooperation, Co-Branding, New Channel\u2019s Development;<\/li>\n<li>Establishes strong relationship with Key Media , Mail Order and Other Partners, achieve the best possible discounts, initiate additional bonuses, free publications, better placements, propose new type of activities (co-branding, cross activities) with measurable result;<\/li>\n<li>Provides the budgeted number of new coupons for every Business Unit, staying within budgeted average coupons cost and keeping existing customers\u2019 profile;<\/li>\n<li>Secures regular and effective Media Planning, keeping the deadlines, monitoring competitor\u2019s activities, providing Business Units with required data for final decision making;<\/li>\n<li>Analyses results of media activities and proposes improvements;<\/li>\n<li>Identify short term and long term opportunities. Initiate New Channels development, looking for new partners, regularly coming to BUs Heads and CEO with new proposals. Aggressively pursues new ways to contribute the company development;<\/li>\n<li>Interacts with other departments of the Department Company (Marketing, Assortment, Operations, CRM) to fulfill business targets;<\/li>\n<li>Proves with legal the juridical aspect of marketing concepts and materials;<\/li>\n<li>Participates with marketing and media department in implementation of corporate media strategy;<\/li>\n<li>Plans and controls of budget and costs of creative department;<\/li>\n<li>Delivers results within deadlines and targets set up;<\/li>\n<li>Prepares analysis and reporting to higher management;<\/li>\n<li>Provides expenses reports to accounting on the operational creative activities.<\/li>\n<\/ul>\n<p>Key Requirements to the candidate:<\/p>\n<ul>\n<ul>\n<li>Higher professional education in business administration or marketing<\/li>\n<li>B2C Marketing or DM experience minimum 3 years (Mail-order industry is a great plus)<\/li>\n<li>Knowledge of media market and strong network with media providers<\/li>\n<li>English, good command (oral and written)<\/li>\n<li>Russian is a great plus<\/li>\n<\/ul>\n<\/ul>\n<p>Head of Marketing and Media Creative and Copywriting should know:<\/p>\n<ul>\n<li>principles of Direct Marketing and Media activities and how to promote products on the market;<\/li>\n<li>product knowledge of market goods;<\/li>\n<li>methods for studying the demand for products;<\/li>\n<li>knowledge of direct marketing techniques<\/li>\n<li>ethics of consumer and business communication;<\/li>\n<li>technique making presentations;<\/li>\n<li>Methods of processing information using modern means of communication and communication, computer.<\/li>\n<\/ul>\n<p>Head of Marketing and Media shall possess:<br \/>\no Organizational skills;<br \/>\no Analytical skills;<br \/>\no Negotiation skills;<br \/>\no Communication skills<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nVery competitive salary for each job \/ Depends on experience<br \/>\nImmediate availability is highly preferred<br \/>\nJob Type: Full-time<br \/>\nOffice located in Taipei<br \/>\nSend your CV or your LinkedIn profile to: pierre.guyon@bfoxint.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Head of Marketing and Media Multinational Company in Taipei on fast growing market Immediate availability preferred Head of Marketing and Media reports directly to the CEO Job Description and Key Responsibilities: Identifies,<a class=\"moretag\" href=\"https:\/\/imbarc.nccu.edu.tw\/index.php\/2016\/08\/17\/head-of-marketing-and-media-bluefox\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-708","post","type-post","status-publish","format-standard","hentry","category-job-posting"],"_links":{"self":[{"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":3,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"predecessor-version":[{"id":711,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/posts\/708\/revisions\/711"}],"wp:attachment":[{"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imbarc.nccu.edu.tw\/index.php\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}